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When “kawaii” becomes art.

ITA Come molti di voi già sapranno “kawaii” è un termine giapponese che indica qualcosa di carino, adorabile, bambinesco. E’  indissolubilmente legato alla  cultura e subcultura nipponica. Nell’ultimo decennio lo stile kawaii ha spopolato tra adolescenti e non di tutto il mondo, a volte diventando un po’ troppo melassato e iconico, come la famosa  (e da me detestata) “Hello Kitty”. Ma per fortuna, oltre alle grandi industrie, questo stile attira artigiani e artisti capaci di interpretarlo a modo loro realizzando oggetti fatti a mano, unici  e spesso non “carini” ma straordinariamente belli. Eccone alcuni esempi, quattro artiste con caratteristiche diverse, tutte uniche ed originali.

ENG Maybe many of you know that “kawaii” is a Japanese word that means something cute, adorable, babyish. It has its roots in the Japanese culture and subculture. During the last ten years the kawaii style become very popular all over the world, being loved by teenagers and older people. Sometimes it is too much sweet and iconic, as the famous “Hello Kitty” (I really hate it!). But luckily, further the “cookie cutter” industries, this style attracts artisans and artists able to give new interpretation to it making unique  hand made items that often are not just “cute” but extraordinarily beautiful. These four artists are some examples, they so are unique and original.

 

CLASSIC

daniellapups

Daniela Pupa

 

TRADITIONALIST

joojoo

JooJoo

 

CONTEMPORARY 

sketchinc

Sketch.inc

 

SUPER-DETAILED

angenia

Angenia

 

Non sono tutti meravigliosi? A presto!

Aren’t they all beautiful? see you soon!

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